diff --git a/plugins/wporg-5ftf/includes/pledge.php b/plugins/wporg-5ftf/includes/pledge.php
index 36da141..dfd390b 100755
--- a/plugins/wporg-5ftf/includes/pledge.php
+++ b/plugins/wporg-5ftf/includes/pledge.php
@@ -201,15 +201,11 @@ function send_pledge_confirmation_email( $pledge_id, $action_page_id ) {
 	$pledge = get_post( $pledge_id );
 
 	$message =
-		'Thanks for pledging your time to contribute to WordPress! Please confirm this email address in order to publish your pledge:' . "\n\n" .
+		"Thanks for pledging your organization's time to contribute to the WordPress open source project! Please confirm this email address in order to publish your pledge:" . "\n\n" .
 
 		Email\get_authentication_url( $pledge_id, 'confirm_pledge_email', $action_page_id )
 	;
 
-	// todo include a notice that the link will expire in X hours, so they know what to expect
-	// need to make that value DRY across all emails with links
-	// should probably say that on the front end form success message as well, so they know to go check their email now instead of after lunch.
-
 	return Email\send_email(
 		$pledge->{'5ftf_org-pledge-email'},
 		'Please confirm your email address',